Tuesday, August 19th, 2008...1:18 pm
Six Unassuming Names For New Hedge Funds
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While discussing the new names in hedge fund management, the following tete-a-tete occurred:
Ren:
“My belief is that if you name yourself something too great, you bring upon your head the seeds of your own demise. So I was thinking something like, “Mediocre Talent Asset Management” or “Never Outlying on the Bell Curve Capital Advisors“. I mean, how great would it be to be called ”Former C Students Trading Partners” and yet beat the market for 5 years straight?”
Me:
How about “Absolute Par Returns Fund,” “Emerging-markets Normal Investments” or “Global Average Exposure Limited?”
As long as the acronym is catchy, and somewhat traditional, just about anything goes. For example, the S.T.A.R. Fund: So-so Trading And Returns.
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